If \( 0 < x < 1 \) and \( y = \frac{1}{2} x^{2} + \frac{2}{3} x^{3} + \frac{3}{4} x^{4} + \ldots \), then the value of \( e^{\,1 + y} \) at \( x = \frac{1}{2} \) is:
\( \frac{1}{2} \, e^{2} \)
\( 2e \)
\( 2 e^{2} \)
\( \frac{1}{2} \sqrt{e} \)