The electrostatic potential in a charged spherical region of radius \( r \) varies as \( V = ar^3 + b \), where \( a \) and \( b \) are constants. The total charge in the sphere of unit radius is \( \alpha \times \pi a \varepsilon_0 \). The value of \( \alpha \) is ______. (permittivity of vacuum is \( \varepsilon_0 \))