The value of \( \displaystyle \lim_{n \to \infty} \frac{[r] + [2r] + \ldots + [nr]}{n^{2}} \), where \( r \) is a non-zero number and \( [r] \) denotes the greatest integer than or equal to \( r \), is equal to:
\( 2r \)
\( r \)
\( 0 \)
\( \frac{r}{2} \)