If \( \alpha = 1 + \displaystyle \sum_{r=1}^{6}(-3)^{\,r-1} \, {}^{12}C_{2r-1}, \) then the distance of the point \( (12, \sqrt{3}) \) from the line \( \alpha x - \sqrt{3}\, y + 1 = 0 \) is ______.